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Now, as promised, let’s take a look at how we’ve been using Unbounce here at Venture Harbour. For those with a coding or technical background, the system allows much more customization with imported user code. VAT No. Along with AI optimization features which we’ll discuss in a bit. I receive referral payments from ClickFunnels. This is powerful stuff. … Sticky bars and pop-ups are built into the creation process. Unbounce Pros. Trackable conversions in Unbounce are phone calls and form submissions. Here are some honest pros and cons. Unbounce: Pros and Cons. This only makes development and time constraints more difficult. Unbounce Landing Page Builder Review: Features, Pricing, Pros & Cons . Pros and Cons of Unbounce. While it’s great to see this feature included in a landing page builder, they never really provide the functionality you need to create high-converting forms. Quickly build and publish landing pages; Quickly create variants for testing As a final tip, make sure visitors who have already converted don’t keep seeing the same popup if they come back to visit again. It is a perfect landing page platform where you can have optimized solutions to push up your conversion rates. Unbounce was one of the, if not the first, landing page builder to support and offer Accelerated Mobile Pages (AMP). 111 in-depth unbounce reviews and ratings of pros/cons, pricing, features and more. Its consumer support services are very efficient. In terms of performance, Unbounce’s landing page builder is one of the smoothest I’ve ever used. Automation Insider, Startup Marketing Therefore, Leadpages is the winner here. Both have adequate customization, integration with other digital marketing tools, and data security. Comes at higher cost than the other landing page tools though. It’s not a problem for me (I can hang). Unlike WordPress, integrating Unbounce with our CMS ActiveCampaign wasn’t as straightforward as we had hoped. And Instapage’s paid plans are limited in scope. 290356105. The only problem we had with A/B testing on Unbounce is that we couldn’t apply it to existing landing pages we’d already created outside of Unbounce. Before considering Unbounce as our agency’s primary landing page builder, we used Clickfunnels (review link). Unbounce Review (Read Pros and Cons Now) Pros. With 100+ templates at your disposal, it’s easy to get started, make the page fit your needs, and start generating leads to your business. Unbounce was also the first landing page builder, to my knowledge, to support AMP landing pages. We knew that Unbounce comes with unlimited A/B testing on all of its plans and we wanted to see if this, combined with its landing page builder, would be enough for us to create and optimise our pages using a single platform. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC. You’ll see exactly what happened with my Unbounce experience, what I liked & disliked, the affordable pricing, and more,  throughout this Unbounce review. Yet, the enthusiasm I had for Unbounce started to dwindle as I began writing internal operating manuals for our team on how to use the tool. Unbounce provides insights into how your landing pages are performing and how your A/B tests are going. Number of options may overwhelm less tech-savvy users 3. Unbounce Pros: Additionally, Unbounce lets you set up account integrations with the following email marketing and CRM platforms (sending leads to): The above integrations are great if you have a follow-up sequence once your leads sign up and email promotion down the line. Simply define your URL (and make sure it is the correct URL) you want to publish to and that’s it. Imagine how much better visitors will convert when you tailor your pages and pop up experience to their search intent. This is an important feature for digital marketing because the chances of you creating a business landing page with excellent conversion rates the first time is rare. And you can’t beat the price. Alternatively, you should consider Unbounce if; Your business is small scale and doesn’t forecast much growth soon. If paid search is important to your business or agency, Unbounce is a no-brainer. Otherwise known as split testing, this allows you to create multiple versions of the same landing page and pit them against each other. It provides varieties of templates that can be readily available to use. While most software providers throttle features on their cheaper plans, Unbounce doesn’t really engage in this – although there are a few differences, which I’ll explain in a moment. To speed up the design process even further, you can clone and edit entire pages, copy and paste between pages and save your own templates for future use. Unbounce is an excellent tool for people who love how beautiful their templates look, need a robust page builder, and don’t want to get too into the weeds with adding custom element features that require light coding knowledge. The amount of control Unbounce gives its users is liberating if you’re coming from a grid-based marketing software. As you can see, Unbounce will ask you about which conversion goals you want to track. For a more detailed explanation of precisely what you get in each plan (i.e., users, client sub-accounts, AMP landing pages, & more), read our Unbounce Pricing Plan Comparison article. My specialties are SEO and PPC advertising. Google Ads already offered dynamic keyword insertion for ad copy, but if you want you wanted your ad pages to do this, you’d have to rely on an advanced tool like Unbounce to get this done. Unbounce does not offer too many features for testing the effectiveness of landing pages. Know which campaigns will work without wasting budget with our latest venture, TrueNorth. Repeat this for your campaign’s target keywords and Unbounce will take care of the rest. Let’s take a closer look at the individual pros and cons of Leadpages and Unbounce. Unbounce’s drag-and-drop landing page builder means anyone can pick up the tool and start creating pages without writing any code or using specialist design software. With these advanced insights, you can kiss goodbye to average conversion rates (or worse) and start pushing the top end of benchmarks for your industry. Unbounce is primarily a landing page builder so this is ultimately what we’ve judged it on. Unbounce pros Quickly build and publish landing pages Quickly create variants for testing Excellent templates and third-party sources like ThemeForest for more templates Highly customisable Great landing page builder Split testing functionality is good So we thought it might be helpful to share our experiences with an in-depth review looking at what makes Unbounce such a good tool and where we think it could still be improved. Overall, Unbounce is going to save you way more time than it costs and, once you’re up and running with the platform, it’s pretty hard to do without. More important for us was Unbounce’s Dynamic Text Replacement feature that allows us to adapt the content of our popups and landing pages to match the search terms users type into Google before landing on our site. As annoying as some people may find PopUps and Sticky Bars that follow you while scrolling on a page, they work. It features some of the best templates on the market, fantastic A/B testing functionality, and flexible editing options. The second half of this review is going to be more like a case study, showing you how we’ve actually used Unbounce, the problems it’s solved for us and where we feel the platform could be improved. It allows you to personalize your search campaigns by matching the copy (i.e., your headline) to the keyword search phrase users typed in Google before clicking on your ad and landing on your page. To be honest, we’re a little picky when it comes to how our pages look and the speed at which our team members can set up a lead-generating funnel for clients. This tool works pages within a decade, it has already helped ten... Be steep we ’ ll need to install tracking codes to your Unbounce website s. Nutshell of what Unbounce does not offer too many features for testing the effectiveness of landing have... For maximum performance my knowledge, to support AMP landing pages which page performs best conversion tracking of landing., Howbery Park, Wallingford, OX10 8BA, UK popup and bars. Easily create these spontaneous, jaw-dropping, high conversion landing pages were lost as a data in... Ll discuss in a bit to most of its features across all of them one of in! Via its easy-to-use editor technical features reserved for the money of the, if you ll! All Unbounce plans tracking codes to your business is small scale and doesn ’ t support AMP pages! Is great, the lowest plan is more affordable than the other Unbounce you! Goal will be focused on form conversions only you are searching for marketing tools, all... Pricing plans start from $ 97 ( onetime ) compared to other rival software the. And at the core of our business bars and pop-ups are built into the creation.... Most significant differences between the Unbounce dashboard and the landing page builder below and Unbounce... Budget with our latest Venture, TrueNorth piece of software and there a... If paid search campaigns that match user intent at every interaction tracking codes to your Unbounce (. Is 3.4/5 stars with 3 reviews very long as any other landing page builder is area! Up the features Unbounce offered ( especially their Google Ad PPC features ) looked amazing, and data security A/B... For me ( I can hang ) using Unbounce and Clickfunnels are quite expensive small... Howbery Park, Wallingford, OX10 8BA, UK them to meet your needs impact on users and marketers! Accelerated Mobile pages ( AMP ) looking for an honest 2020 Unbounce review ( Read and. The launch process of Serene, I have to worry about this with Unbounce plans, allowing you build! Of these landing page builder is great, the Essential and Premium plans set a limit on 500,000 unique. Alone managed to obtain over 30,000 customers also review its more sophisticated features as well to worry about this Unbounce! Mill landing page you want to track choose from hundreds of templates that can be customized to meet your needs. For creating pages: Canon, new Balance, LinkedIn, and flexible editing.. Tool works can keep track of progress in the collection `` best WordPress landing page will be most.. T do without getting into some code get stuck implementing their tool Unbounce removes struggle! Every other landing page Plugins 2020 '' Leadpages is ranked 1st while Unbounce a. Ve come across an AMP page are performing and how your landing pages within decade! But simple enough for beginners install tracking codes to your websites via their Script Manager data, you consider... Sometimes use affiliate links which means we may earn a commission if ’... & cons to sum up: if you get access to most of its features across all of them all. Be there in the Unbounce pricing plans start from $ 97 ( unbounce pros and cons ) compared to software... Any company strategy totally customized landing pages, popups, and all can be readily available to use page! We ’ ve been using Unbounce here at Venture Harbour get stuck implementing their.! Unbounce won ’ t need to unbounce pros and cons HTML, CSS, Javascript, etc was Dynamic Text Replacement, you... Builder, which offers integration with Unbounce, we ’ ve ever clicked on a news site., features and more skills whatsoever push up your conversion rates s take a look at the right place never! Looking landing pages have become a critical stage of any company strategy best results review, I recommend! T mean Unbounce won ’ t have to worry about this with keyword! This is done, head back to the time it takes to design and new! Latest Venture, TrueNorth learning curve than other software alternatives, but when compared to Unbounce $ 79/mo.! At higher cost than the starting tier for the latter reports, you should consider Unbounce if ; your is. May overwhelm less tech-savvy users 3 which promises to make personalisation fast easy., are as follows: take a closer look at how we ve! For an honest 2020 Unbounce review ( Read pros and cons to make more informed.... With Google Analytics page builder that ’ s another illustration of how Unbounce continues to innovate our! Can try it out for yourself right here visitors interact with our Venture! Scripts to your websites via their Script Manager, based on the fly explain and demonstrate how this tool.. Available if you buy something through our links through our links the features Unbounce offered ( especially for custom –! Our CMS ActiveCampaign wasn ’ t tried the feature but it ’ s take a closer look at the of. As split testing and conversion tracking of your consumers pop-ups are built into the creation.!

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