The aim is to create a list of principles, that when read, have context for both brand and design. This, however, doesn’t rely exclusively on the quality of content, but also on the quality of website and blog design. Tell a consistent, cohesive brand story. Add a little bit of “you” to the mix. Logos made in online logo-makers, rewritten slogans and poor selection of colors can hurt your company image. We needed a set of guidelines, something we all could adhere to when approaching our design work. For example, the Kreate brand design takes a circle and arc shape from the Kreate logotype and applies it rhythmically on business cards, posters, a Facebook cover and even a car wrap. Branding is not as easy as everyone thinks. You’ll need clarity on which principles should take preference. Lastly, the sauce, it pulls the entire sandwich together, not 100% required, but it stops the meal from being dry, it adds flavour. Firstly, I wanna let's you know that this is my first blog, so I would like to share something that seem interesting about branding design. If you look at some of the best known brands, you will realize that they don’t splash users with huge set of vivid colors and don’t contain dozens of different lines and shapes. Brand loyalty involves a customer buying a product or service based solely on their loyalty to the brand. So this is the list of the 10 best corporate identity design examples. As the lecturer said this module seem important for the marketers… Here’s our post on designing exciting infographics that stand out from the crowd. The specifics of the design … Vision – A statement that communicates the long-term impact of your work. This is very important for online brands, because if you want to draw traffic to your website, you need to engage visitors from the start. What looks right, what feels good — these are superficial things. Earlier in this article I mentioned thinking about brand versus design principles, you could list some of those design specific principles as examples. There could be valid argumants made on both sides, but with a hierarchy of principles, it’s clear which principle takes preference, and there is no debate. Get inspired by other brands. These slogans stay in consumer’s mind for a long time, and they characterize the brands they represent. There is also a financial reason for this, because you will need to pay premium prices for additional colors, when printing office and promotional material. This involves introducing new voices and amplifying less-heard ones. This goes for font choice, color, actual number of lines and everything else. The purpose of having design principles is to align people around what really matters. A design principle is a guideline that is adopted by an organization, project or designer that acts as a rule to simplify design decisions. . As each person gets up and reveals their principle list, group similar ideas together, you’ll start to see a pattern forming with some clear themes emerging. Define your brand. For example, the brand position of Louis Vuitton is that of a high-end luxury brand catering to the affluent class of audience.. 2) Define the benefits of the brand . Companies that don’t give branding enough attention are not taken seriously and they tend to have a lot of trouble with attracting customers and business partners. A sub-brand benefits from the parent brand’s name recognition and consumer loyalty, but the sub-brand is never stronger than the parent brand. An effective brand identity is the one which customers associat… When done, discuss each theme and try to capture a title for each one. Examples simply help to make each principle richer, but are not necessarily rules that need to be applied. If you want to draw attention you should use high-contrast color-schemes, and if you want to give consumers the feeling of peace and serenity you should choose light and peaceful color combinations. The results from these exercises will help you to form an understanding of the outcomes you’d like your principles to achieve. Now that you have an understanding of what design principles are, it’s time to look at what defines your brand. After reflecting, ask everyone to re-look the design principles they jotted down in their homework and write down the ones still important onto post-it notes. It’s important to assign a hierarchy to your final list of principles. They are intended to reflect the goals of a design and get designers moving in the same direction to create consistent work products. Group the most popular phrases together at the top of the board, filtering the less commen ones lower down on the list. A slogan is a very powerful branding tool, especially when it is short and easy to remember. Sometimes they are referred as the ‘Ten commandments’. Design Principles are a set of considerations that form the basis of any good design or product. You should always strive to align to all your principles, but if you can’t, this is where Maslow’s hierarchy of needs comes into play. 1. Copying trademarks can lead to cease and desist letters and lawsuits. A practical example to include here could be something like “embrace white space” or “stick to a simple colour pallet”. Maslow’s hierarchy of needs states the following: People are motivated to achieve certain needs and that some needs take precedence over others. For us, defining principles was very much a team effort. Successful brand logos are simple, easy to draw and remember. It's official: Google thinks flatter and simpler is better To ensure a strong brand identity, every organisation needs a design style guide, to ensure that all its visual assets adhere to consistent principles. To help guide both exercises, put up a few slides with random words that everyone can draw inspiration from. A great designer defends her work based on principles that last, past one decision, past a thousand, that aren’t carried by whichever way the wind blows.” — Julie Zhuo. Ultimately, you need to create alignment between everyone. We at Google Design stand in solidarity against racism and violence. Choosing colors is not easy. Number each of your principles starting at one. When designing for brand purposes, designers need to have many things in mind, such as brand history, mission, and vision, which all need to be incorporated into brand identity, such as logo, business card, memo, social media branding, packaging design, etc. This design uses similar techniques and design principles as the previous one, but producing a very different result. Now, let's get one thing out of the way, ... That is the advantage of having a visual branding system that is based on design elements and principles. In your mind — write down the design principles you think we should adhere to and bring them with you. Brand design encompasses multiple elements, disciplines, specialist skills and strategies but for the purposes of this article we’ll touch on a just couple as examples. Looking at the results of both exercise one and two, ask if there is anything you want to change, then add or remove those items from the lists. Your brand strategy helps you align every aspect of your brand from the top down. You need to Define the Brand. These are the pillars that will form your design principles. Trends change fast, which is why great brands tend to choose more classic solutions for their logos, brand colors, inscriptions, etc. Teams can have a great deal on their plates, so asking people to do additional proactive work is a big ask. We’ll use this metaphor for example. Take a look, https://readymag.com/shuffle/dieter-rams/, https://www.simplypsychology.org/maslow.html, 2021 Design Wishlist from a User’s Perspective, 6 Practical Tips - Typography System Creation, 4 things I do to become a better UX/UI design student, LinkedIn FAQ: How I Got Into User Experience Research. Need clarity on which principles should take preference will form your design,. Of principles, that when read, have context for both brand and design principles is to create consistent products! 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